Keyword overlap, GEO share, and content moats — read against the brands you're losing to.
Most founders track competitors with a Slack channel called #competitors and screenshots from sales calls. That's not enough. Supercurve runs daily competitive analysis across rankings, AI search citations, content velocity, positioning shifts, and pricing changes — so you find out about a competitor's repositioning the day they ship it, not the quarter they take your customers.
Competitive intelligence as a daily habit, not a quarterly panic.
Competitive analysis is usually one of two things: ad-hoc Slack threads, or a quarterly deck nobody reads. Neither helps you act. The brands that win treat competitive intelligence as a continuous diagnostic — knowing exactly which keywords your top three competitors out-rank you on, which AI prompts cite them and not you, what they shipped this week, and how their pricing has moved.
Supercurve tracks every dimension of your top competitors against your own — daily — and surfaces the specific moves you should make in response. Not 'they're doing well, we should too' — but 'Profound published a SOC 2 page this week and is now ranking #2 for "GEO compliance" — here's the matching page you should ship.' The diagnostic shows the competitive landscape today; Growth tracks movement.
Daily competitive tracking across all seven dimensions.
Inside Supercurve OS, this dimension runs every day with the signals below. The free diagnostic shows you the first snapshot; Growth and above keep them updated daily so you spot movement early.
- Keyword overlap and gap (which they rank for, you don't)
- AI mention share comparison across ChatGPT / Perplexity / Gemini
- Content velocity (how fast they ship vs. you)
- Positioning shifts (homepage, pricing, value-prop changes)
- Pricing changes and tier restructures
- Backlink moves (new high-authority links they earn)
Competitor analysis looks different at different stages.
Just launching
Pick 3 reference competitors. The diagnostic maps where you stand against each across all 7 dimensions.
Read moreForEarly traction
Daily competitor tracking surfaces moves to respond to before they cost you deals.
Read moreForScaling
Strategy includes a quarterly competitive review — what shifted, what to defend, where to attack.
Read moreForPost-PMF
Done-for-you operators run weekly competitive briefs synced to your sales team.
Read moreCompetitor analysis is one slice. The leverage is in the integration.
Common questions about Competitor analysis.
How many competitors can I track?
Free: 3 competitors at the snapshot level. Growth: up to 5 with daily tracking. Strategy: 5-10 with deeper analysis (they get fed into the 90-day roadmap). Done-for-you: as many as scope allows. Most founders find 3-5 is the sweet spot — past that the signal-to-noise drops.
What about competitors who aren't on the platform?
Tracking works for any competitor with a public website. We crawl their site, pull their keyword data, run AI prompts against them, and pull their public social data. We don't need them to be Supercurve customers (and most aren't).
Can I see what they're spending on paid?
Partially — we surface signals from public ad libraries (Meta Ad Library, LinkedIn Ad Library) and SimilarWeb-style traffic patterns. Exact spend is opaque to anyone (including the platforms' own competitors), but creative volume and channel mix are tractable. Strategy customers get this rolled into competitive briefs.