Keyword overlap, GEO share, and content moats — read against the brands you're losing to.
Most founders track competitors with a Slack channel called #competitors and screenshots from sales calls. That's not enough. Supercurve runs daily competitive analysis across rankings, AI search citations, content velocity, positioning shifts, and pricing changes — so you find out about a competitor's repositioning the day they ship it, not the quarter they take your customers.
Competitive intelligence as a daily habit, not a quarterly panic.
Competitive analysis is usually one of two things: ad-hoc Slack threads, or a quarterly deck nobody reads. Neither helps you act. The brands that win treat competitive intelligence as a continuous diagnostic — knowing exactly which keywords your top three competitors out-rank you on, which AI prompts cite them and not you, what they shipped this week, and how their pricing has moved.
Supercurve tracks every dimension of your top competitors against your own — daily — and surfaces the specific moves you should make in response. Not 'they're doing well, we should too' — but 'Profound published a SOC 2 page this week and is now ranking #2 for "GEO compliance" — here's the matching page you should ship.' Supercurve shows the competitive landscape today; Growth tracks movement.
Daily competitive tracking across every channel.
Inside Supercurve, this capability runs every day with the signals below — connect your stack and it starts surfacing what's working and drafting the next move for your approval.
- Keyword overlap and gap (which they rank for, you don't)
- AI mention share comparison across ChatGPT / Perplexity / Gemini
- Content velocity (how fast they ship vs. you)
- Positioning shifts (homepage, pricing, value-prop changes)
- Pricing changes and tier restructures
- Backlink moves (new high-authority links they earn)
Competitor analysis is one capability. The leverage is in running them together.
Common questions about Competitor analysis.
Free: 3 competitors at the snapshot level. Growth: up to 5 with daily tracking. Strategy: 5-10 with deeper analysis (they get fed into the 90-day roadmap). Supercurve: as many as scope allows. Most founders find 3-5 is the sweet spot — past that the signal-to-noise drops.
Tracking works for any competitor with a public website. We crawl their site, pull their keyword data, run AI prompts against them, and pull their public social data. We don't need them to be Supercurve customers (and most aren't).
Partially — we surface signals from public ad libraries (Meta Ad Library, LinkedIn Ad Library) and SimilarWeb-style traffic patterns. Exact spend is opaque to anyone (including the platforms' own competitors), but creative volume and channel mix are tractable. On Growth, this is rolled into your competitive briefs automatically.