Resources
Guides, primers, and reports.
Long-form content on SEO, AI search, content, and marketing strategy. Written by the founders, for founders and lean teams.
What we've published
- Primer8 min read
SEO vs GEO — what's actually different and what it means for your stack
A primer on the difference between traditional SEO and generative engine optimization. What stays the same, what's actually new, and how to think about your tooling stack in 2026.
- Guide12 min read
Why founders are drowning in marketing point tools
Most founder-led startups end up paying for five-to-seven disconnected marketing tools. The integration tax is real, the cross-dimension picture stays invisible, and the tools keep proliferating. The case for a marketing system.
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