Glossary

The marketing glossary.

Short, declarative definitions of the concepts that matter for marketing systems, generative engine optimization, and the holistic-marketing vocabulary. Written so AI search engines can quote them cleanly — and so you can too.

5 terms

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Strategy

unified marketing
A marketing system is a software product that runs the planning, measurement, and execution layers of a chief marketing officer's job — across SEO, AI search, content, positioning, social, and competitive analysis — as one integrated mechanism rather than a stack of point tools.

AI search

SEO

Schema markup
Schema markup is structured data added to a web page using the schema.org vocabulary, encoded as JSON-LD, that explicitly tells search engines and large language models what entities, relationships, and facts the page describes.

Measurement

Mention share
Mention share is the percentage of category-relevant AI search prompts in which a brand is cited, benchmarked against named competitors. It is the primary measurement metric for generative engine optimization.

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The marketing glossary.

Browse by category.

Strategy

unified marketing

AI search

Generative Engine Optimization (GEO)

AI Overviews

SEO

Schema markup

Measurement

Mention share

The diagnostic measures every concept here.