Founder-ledessays.
Short, opinionated pieces on marketing, GEO, and what we see in the field. Many are syndicated from the Supercurve Substack; subscribe there to get them in your inbox.
All essays
SUPERCURVE·Sep 21, 2026·Latest
Marketing teams are about to get smaller. That’s not the interesting part.
Supercurve’s thesis on where marketing goes from here
7 min read
001
SUPERCURVE·May 14, 2026
Your LLM Is Not a Marketer
Cowork, GPT for Business, and the seduction of generic execution.
6 min read
001
SUPERCURVE·Apr 29, 2026
AI-Native Agencies Can Work. They Just Need Context.
We know because we're building one.
7 min read
001
SUPERCURVE·Apr 16, 2026
Your AI Stack Is Not a Growth Strategy
AI gives you speed. It doesn't give you judgment.
5 min read
201