Marketing for DTC founders past the paid-acquisition plateau.
Performance marketing got you to first-revenue, but Meta and Google CACs keep climbing and AI search is starting to route discovery somewhere new. Run the free diagnostic to see what's brand-organic vs paid-dependent, then track all seven dimensions daily.
The problems founders running DTC brands face.
- 01
Meta and Google CACs are eating your contribution margin. You need brand-organic traffic to balance the paid mix, but you don't have visibility into where the gaps are.
- 02
AI search and TikTok-driven discovery are reshaping how consumers find brands. Your organic playbook from 2022 doesn't reflect how shoppers research now.
- 03
Content velocity matters more than ever, but you can't tell whether your content is converting buyers or just generating impressions.
DTC moves fast, so daily tracking lets you spot CAC pressure as it materializes.
Most founders running DTC brands start here. The free diagnostic surfaces what to fix first — then the system tracks it daily so you spot movement before it becomes a problem.
Growth — track brand-organic + AI discovery daily
- Brand-organic SEO traffic and conversion tracking
- AI mention tracking across ChatGPT, Perplexity, Gemini, Claude
- Site health + Core Web Vitals (mobile-first for DTC)
- Social listening across X, Reddit, TikTok-adjacent communities
- Competitor analysis with pricing and creative tracking
Three dimensions that move the needle now.
Supercurve OS tracks all seven dimensions. At running DTC brands, these are usually the highest-leverage moves. The other four are tracked passively so you spot them when they start to matter.
SEO
Technical SEO, rankings, organic traffic, and backlinks.
Site health
Core Web Vitals, technical audit, and accessibility.
Social listening
Mentions, sentiment, and share of conversation.
When you're ready, the next rung is scaling.
Once you're past $5M GMV and the founder is no longer running marketing day-to-day, the question shifts from 'is this working?' to 'how does the team coordinate it?' Strategy ($499/month) puts a 1:1 CMO into the loop with a tailored 90-day roadmap that scales with you.
For scaling
DTC operators past $5M GMV, $499/month for the integrated 1:1 CMO + 90-day roadmap.
Read moreQuestions founders running DTC brands ask.
Does Supercurve replace my paid-media agency?
No. Supercurve is the brand-organic and integrated-marketing layer. Your paid agency stays — they execute on Meta, Google, TikTok. Supercurve tracks how the brand-organic side is moving (SEO, AI mentions, social conversation) and where positioning is leaking. Most DTC operators run both, with Supercurve as the integrated dashboard.
Can Supercurve track Meta Ad Library and competitive creative?
Yes — competitor analysis includes public ad library signals (Meta, LinkedIn) plus creative volume and channel mix. Exact spend is opaque to anyone (including the platforms' own competitors), but creative cadence and offer structure are tractable on Growth and above.
We're Shopify. Does the site health audit reflect Shopify-specific issues?
Yes. The site health audit covers Core Web Vitals (mobile-first for DTC), structured data (Product, Offer, Review schema for rich-result eligibility), accessibility, and indexation. Shopify has well-known patterns that hurt LCP and CLS — we surface them with specific remediation paths.