Marketing for AI startups whose buyers live in ChatGPT.
If you're building AI for AI-native buyers, your prospects find vendors through ChatGPT, Perplexity, Gemini, and Claude — not through Google. Run the free diagnostic to see how often you're cited vs your category, then track all seven dimensions daily.
The problems founders building AI startups face.
- 01
Your buyers ask ChatGPT and Perplexity to compare AI vendors. If you're not in the answer, you're not in the deal — and most founders have no visibility into who is.
- 02
Your category is moving faster than your positioning. Last quarter's ICP and value prop already feel stale because the underlying tech keeps shifting under the messaging.
- 03
Backlink-style SEO authority builds slowly. AI search authority builds differently — and the playbooks for it aren't yet written down anywhere.
AI-native buyers move through AI search, so daily AI mention tracking is the single highest-leverage signal you can have.
Most founders building AI startups start here. The free diagnostic surfaces what to fix first — then the system tracks it daily so you spot movement before it becomes a problem.
Growth — daily AI mention tracking across all 4 platforms
- Daily mention tracking across ChatGPT, Perplexity, Gemini, Claude
- Citation position, source domains, and competitive share of mentions
- Positioning audit — is your AI value prop clear in 5 seconds?
- Competitor analysis across the AI category (your real competitive set)
- Founder community of AI-native operators
Three dimensions that move the needle now.
Supercurve OS tracks all seven dimensions. At building AI startups, these are usually the highest-leverage moves. The other four are tracked passively so you spot them when they start to matter.
GEO
AI search visibility. Mention share, citation position, and source domains across ChatGPT, Perplexity, Gemini, and Claude.
Content
Voice, velocity, topical coverage, and content gaps.
Positioning
Brand voice, ICP fit, and messaging clarity.
When you're ready, the next rung is scaling.
AI startups that hit product-market fit go from 0→$10M ARR fast — and the marketing function has to scale alongside the product. Strategy ($499/month) gives you a 1:1 CMO and a 90-day roadmap built for the integrated GTM motion AI companies need.
For scaling
AI startups at PMF, $499/month for the 1:1 CMO and the integrated 90-day roadmap.
Read moreQuestions founders building AI startups ask.
We're an AI infrastructure company. Does this work for technical buyers?
Yes — and arguably better than for consumer AI. Technical buyers (developers, ML engineers, infra teams) lean heaviest on ChatGPT and Perplexity for vendor evaluation, so GEO mention share is a leading indicator of pipeline. Plus the platform tracks technical SEO and developer-content depth, which matter for this audience specifically.
How is this different from running our own ChatGPT prompts to check?
Same idea, but at scale, with structure, and tracked over time. Supercurve runs hundreds of category-relevant prompts daily across four AI platforms, scores citation position, identifies which sources the LLMs are citing about your category (so you know where to go publish), and benchmarks against three named competitors. Trying to do this manually breaks down past prompt 20.
Most of our buyers don't know us yet. Where do we start?
Positioning, then GEO. The diagnostic surfaces both. If your value prop isn't clear in 5 seconds, no amount of AI search visibility will convert — fix positioning first. Once that's tight, the work is teaching ChatGPT/Perplexity what you do and why, which is mostly about getting cited in the sources LLMs trust for your category.