The positioning your whole marketing engine compounds on.
Sharpen who you sell to, what you sell, and why it wins — before you burn more pipeline.
The problem this sprint exists for.
When positioning is fuzzy, every downstream marketing investment (ads, content, sales decks, GEO) gets less efficient. Most founders skip this and try to fix it at the channel level. It never works.
Founders whose product is good but who can't articulate it in a way that gets a buyer to lean in inside 10 seconds.
OutcomeEvery founder + sales conversation, every page, every ad starts compounding on the same crisp story.
Everything shipped by the end of the sprint.
Fixed scope, defined deliverables, signed off before kickoff. No hourly meter.
- Three-round positioning workshop with the founder — ICP, alternatives, unique value, market category
- Customer / lost-deal interviews (3–5) to validate language and surface objections
- Messaging house: one-liner, three pillars, proof points per pillar, objection map, vocabulary list
- Positioning doc you can hand to any new hire, agency, or contractor — single source of truth
- Rewrite of your top 3 surfaces (homepage hero, About page, sales deck cover slide) in the new voice
- 30-day usage check-in: review how the positioning held up in real conversations
Want to see if Positioning Sprint is the right move?
30 minutes with a senior Supercurve operator. We'll scope the sprint, pressure-test the fit, and walk you through exactly what gets shipped.
Often paired with this one.
Questions founders ask before booking Positioning Sprint.
Week 1 is scoping + research — we kick off with a working session, then run the audits, interviews, or analysis the sprint needs. Week 2 onward is production and review. You see drafts before we ship. Final handoff at the end of week 3.
A senior Supercurve operator with prior in-house or agency experience in this exact dimension. You meet them on the 30-minute scoping call before we kick off — if the fit isn't right, we don't take the engagement.
Most founders end up bundling. We scope the bundle on the call — common pairings are Positioning → Landing Page → Paid Acquisition (in that order). You only pay for the sprints you greenlight.
Yes — sprints are standalone. You don't need a $499/mo membership to book one. That said, if you want the work to keep compounding after we hand off, Membership is the cleanest path — your assigned CMO owns the new system from there.
You get a handoff doc and any source files. You can run with it solo, hand it to an existing team or contractor, upgrade to Growth Strategy Membership for ongoing ownership, or talk to us about Done-for-you full execution. No automatic conversion — the sprint ends when we say it ends.